A Reno developer plans to transform an eastside eyesore Reno's old Fire Station No. 2 at 495 Morrill Ave. just off east Fourth Street into an eye-popping showplace. Come July, the faded beauty will strut its art deco design in firehouse red, trimmed with ebony its sunburst motifs agleam in yellow gold. Neon will flash its new name: 11 at the Firehouse. Kelly Rae and Pamela Haberman, owners of HabeRae Investments, joined forces with Shu S&E Inc. (owned by longtime Seattle-based friends Robert and Jean Shoemaker and their son Fritz Shoemaker) to form the project's working entity: Firehouse 495 LLC.The …