John Seelmeyer

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May 16, 2011
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State begins development of its first-ever brand for tourism

Nevada tourism officials for decades have developed advertising catch phrases and created campaigns and compared the effectiveness of advertising media.

But for the first time ever this year, the Nevada Commission on Tourism is digging deep into newly commissioned research to develop an overarching brand identity for marketing the Silver State to visitors.

Larry Friedman, interim director of the tourism commission, says the brand-development effort is a natural next step in the commission's effort to fine-tune the effectiveness of its marketing efforts.

In recent years, he notes, the state has developed cost-effective strategies to deliver its advertising messages, largely through …

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Northern Nevada Business Weekly Updated May 16, 2011 12:00AM Published May 16, 2011 12:00AM Copyright 2011 Northern Nevada Business Weekly. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.