John Seelmeyer

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August 13, 2012
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Atlantis' Four Diamonds result of five years of work

Five years ago, John Farahi posed a question to the management team at Atlantis Casino Resort Spa:

Would the benefits of a Four Diamond Rating from the American Automobile Association justify the costs of earning the designation?

Their decision to pursue the higher rating paid off with an announcement last week that Atlantis is one of 4.8 percent of the 31,000 AAA-rated properties nationwide to win Four Diamond designation.

But the decision to pursue the higher rating wasn't a slam-dunk, recalls Farahi, the chief executive officer of Atlantis and the co-chairman and CEO of its publicly held parent Monarch Casino …

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Northern Nevada Business Weekly Updated Aug 13, 2012 12:00AM Published Aug 13, 2012 12:00AM Copyright 2012 Northern Nevada Business Weekly. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.