John Seelmeyer

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October 1, 2012
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Ca$h Mobs provide much-needed boost to regional retailers

Six months after their introduction in Reno and Sparks, Ca$h Mobs are spreading elsewhere in northern Nevada.The largely informal initiative, which calls for consumers to spend $10 or $20 at a locally owned business on a designated day, has brought a strong shot of sales to a half dozen companies in Reno this year.Retailers say it's hard to track the ongoing benefit after the mob departs, although they're certain that Ca$h Mob is a gift that keeps on giving.Spearheaded by Randy Pease and Steve Funk of PROBIS Ltd. of Reno, the initiative each month identifies a locally owned retailer that …

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Northern Nevada Business Weekly Updated Oct 1, 2012 12:00AM Published Oct 1, 2012 12:00AM Copyright 2012 Northern Nevada Business Weekly. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.