John Seelmeyer

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October 22, 2012
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VizKinect gains ground with ad agencies

It's not unusual for producers of B-movies to generate 80 percent of their budgets from product-placement deals.Reno's VizKinect is carving a niche for itself with technology that helps movie producers strengthen their pitch to advertisers and helps advertisers better understand how audiences see the placement of their products in movies.The company rolled out technology this spring that allows marketers to see in real time how audiences view a commercial. "We can tell them quantitatively how many people saw their product and how to improve it," says Norman Smith, president and chairman of the privately held company.Small dots a separate color …

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Northern Nevada Business Weekly Updated Oct 22, 2012 12:00AM Published Oct 22, 2012 12:00AM Copyright 2012 Northern Nevada Business Weekly. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.