John Seelmeyer

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April 2, 2007
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Fledgling bioceutical firm moves fast to market

A fledgling Reno company a fledgling, however, with well-heeled parents is ready to roll out a $7 million national advertising campaign to support its introduction of four over-the-counter medicines.

American Bioceuticals Inc. has won shelf space from CVS/Caremark, which operates 6,200 retail pharmacies nationwide, for a product that fights muscle cramping.

Michael Nelson, president of American Bioceuticals, says the company is involved with talks to get its three other products medications for cold sores, canker sores and shingles on the shelves of CVS/Caremark and other pharmacy chains this spring and summer.

Deals already are in place with major pharmacy wholesalers …

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Northern Nevada Business Weekly Updated Apr 2, 2007 12:00AM Published Apr 2, 2007 12:00AM Copyright 2007 Northern Nevada Business Weekly. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.