Rob Sabo

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June 25, 2012
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M1 Gaming takes control at Boomtown

The new owners of Boomtown Hotel Casino, who take control of the property on Tuesday, want to grow the locals market at the same time that they aggressively market the property to Californians.

Specifically, they plan to increase entertainment offerings and revamp restaurant menus to lure more residents of the Truckee Meadows to the property at the west edge of Reno.

M1 Gaming of Las Vegas purchased the property last November from Pinnacle Entertainment for $11.2 million. The purchase included a gas station, car wash and KOA campground on about 80 acres. Pinnacle still controls about 700 acres of land …

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Northern Nevada Business Weekly Updated Jun 25, 2012 12:00AM Published Jun 25, 2012 12:00AM Copyright 2012 Northern Nevada Business Weekly. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.