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A company whose products are wellknown

to fans of televised infomercials is

building a 102,000-square-foot regional distribution

center at Stead.

Tristar Products Inc. of Parsippany, N.J.,

whose many products include the Hairdini

Magic Styling Wand, the ABSculptur and

the Banjo Fishing Lure, is building the center

that will employ between 60 and 100.

Trammel Crow Co. and its construction

company are handling acquisition, development

and construction of the project near

Mount Anderson Street.

The facility is expected to open in

March.

Fosdick Fulfillment Inc. of Wallingford,

Conn., will operate the distribution center

for Tristar.

Tristar, founded in 1992, is a direct marketing

company with annual revenues of

more than $100 million.

It specializes in production and distribution

of televised infomercials.Tristar works

with inventors and entrepreneurs to launch

products through the use of infomercials,

then moves the products into traditional

retail distribution channels.

Par Tolles, area director for Trammel

Crow, said Tristar was sold on a Reno location

for West Coast distribution, and the

company's decision validates the importance

of Reno to East Coast companies.

He said, too, Tristar's decision is a

bright spot in what has been a fairly

slow market for industrial development

in northern Nevada.

The slowdown may be coming to an

end,Tolles said, as activity in the past three

weeks has begun to stir.