Sierra-at-Tahoe wins marketing award

ecently received a sales and marketing award from The National Ski Areas Association.

The resort was honored for its Vertical Plus and Season Pass Frequent Snowsporting Program, which were designed to increase the frequency of skiing by the industry's core market.

The resort kept track of the total vertical feet accomplished by each participant.

Participants were able to redeem their vertical feet for discounts at the resort.

As a result of the program, the number of season- pass holders that upgraded to Vertical Plus increased by 29 percent.