Fernley resident Matt Roman capitalized
on the NetFlix idea of a mailbox-to-mailbox
business to found TenSpin.com, a subscription-
based Web site offering unlimited
rentals of audio CDs.
Roman started the business in late March
with a library of about 2,000 titles based on
the New York Times' bestsellers list.
"I just keep the most popular inventory
on stock.As you see new books come on the
bestsellers list, they will be in my inventory,"
says Roman, who keeps the inventory in his
home.
A former importer of goods from China,
Roman used his own funds for the new venture.
He hopes to move the two-employee
operation out of his home as the business
grows.
The fee for an unlimited number of
rentals is $21.95 per month, and customers
have the option of purchasing titles outright.
Roman sees his target audience as commuters
and other travelers and people with
bad eyesight who cannot read anymore. He
has some minor print ads in place, but Webbased
advertising and Internet searches generate
the bulk of his site's traffic.
Roman has created a few niche segments
that are selling well, such as segments devoted
to real estate agents and Christian readers.
He researched the top-10 bestselling books
on real estate and stocked those titles.
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