Auction of domain names reflects times

Joseph Popolo thinks timing is everything.

His Reno-based IpAuctions Inc., an online auctioneer of intellectual property, this month is selling 10 Internet domain names that target folks who need to rebuild their credit. Among the names to be auctioned: Neednewcredit.com, Wantnewcredit.com and Ineednewcredit.com.

The auction will run through May 13.

Popolo said sales prices for domain names have been strong in recent months. An IpAuctions sale of swim.com, for instance, drew a winning bid of more than $200,000.

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