The Fallon Convention and Tourism Authority said last week it's added social interactivity features to its upgraded Web site, www.FallonTourism.com.
The site now includes videos, RSS feeds, image galleries and a new "Be a Star" commercial competition.
The tourism office also has created a Twitter account to inform residents and tourists of attractions and events and is developing a presence on Flickr and YouTube.
The new site design will allow visitors to watch streaming videos from the Fallon channel, including the "Be a Star" commercial competition in which area residents talk about what they enjoy.
The upgraded site was developed by The GMAA Group LLC of Reno.