Job hunt: Call to apply

More than half of the help wanted ads in my local newspaper expect the job seeker to call to apply. Yet I find job seekers still face this event with anxiety. With proper preparation calling to apply should become a natural part of the job search procedure.

• Use the two-column approach: Get a pad of paper and list every job ad detail that the employer requires or desires in a column on the left. In a column on the right, list the experience or skills you have that match that requirement.

• Develop a calling script: Turn the qualities you listed in the right column into a short commercial that illustrates how you have what the employer is looking for. The more you practice this script, the more you will sound more natural and less "scripted."

• Speak to the hiring authority if possible: Most ads provide a contact name. If not, mention the job posting when you call the company and you will be directed to the right department.

• Introduce yourself and explain why you are calling. This sounds simple, yet some job seekers are so focused on reciting a list of their professional virtues that they forget to introduce themselves.

• Enlist the gatekeeper as your ally: The person who answers the phone can be a big help in getting to the hiring authority. Treat them with respect. Enlist their aid.