TierItUp, Inc., a firm specializing in Internet business promotion through a tiered discount buying system, has been launched in Reno by Robert Larmore, Raymond Martinez and James Lake.
TierItUp works with local businesses to create a customized voucher for their discounted products or services, which is sold through the company Web site.
The three founders are graduates of the University of Nevada, Reno, with degrees in business and computer science.
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