Lori Heeren has been named general manager of Americom Broadcasting's six radio stations in Reno and vice president of the Reno Media Group, which handles sales for Americom stations as well as one owned by ScottComm.
Heeren most recently worked as director of new business development with Beasley Broadcasting.
She also spent 14 years as sales manager and director of sales for six CBS stations in Las Vegas and worked five years as an account executive and sales manager for Americom in Las Vegas.
Heeren is a graduate of Augustana College.
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