Nonprofit Spotlight: Cowboy up for Reno Rodeo Foundation's Denim Drive (sponsored)

Reno Rodeo Team 355 volunteers help the Denim Drive Kids.

Reno Rodeo Team 355 volunteers help the Denim Drive Kids. Courtesy Photo

What makes Northern Nevada so special is the incredible spirit of giving and the sharing of heartfelt joy during the holiday season. With support of the Reno Rodeo Association and donations from our donors, thousands of kids have directly benefited through the Reno Rodeo Foundation.

While the Reno Rodeo Association and the Reno Rodeo Foundation are two separate entities with two separate governing boards, the dedication to help Northern Nevadans is equally shared through the heart and soul of members of the Reno Rodeo family.

The Reno Rodeo’s commitment to giving back is realized with a portion of the proceeds from the “Wildest, Richest Rodeo in the West” going to the Reno Rodeo Foundation, since 1986. Programs include the Denim Drive that provides new clothing, teddy bears, rolling backpacks, new books for the Reading Rooms located in Family District Courtrooms, educational scholarships, and a Reno Rodeo Wish to a special child. The Reno Rodeo Foundation prides itself on building community partnerships and serves as the anchor for large capital projects to improve the lives of children.

2021 marks fifteen years of serving children who have experienced the unimaginable as they eagerly wait for their forever homes. Now through December 31 the Reno Rodeo Denim Drive rounds up new clothes for infants, children and teens who have survived abuse and neglect and have been placed in protective custody and foster care. Denim Drive collection bins are in hundreds of businesses throughout Northern Nevada. Financial contributions allow us to purchase exactly what is needed for the child at the time they need it the most which include hygiene items.

Denim Drive kids are happy to receive new clothes and teddy bears. Courtesy Photo


Did You Know?

  • Since 1986, the Reno Rodeo Foundation has distributed over $7.8 million to our local Northern Nevada community.
  • The Reno Rodeo Association created the Reno Rodeo Foundation in 1986 to formalize a way to give back to the local community. When you attend the “Wild Richest Rodeo in the West,” you are helping the kids. We look forward to seeing you at the 2022 Reno Rodeo June 16-25.
  • The Reno Rodeo Foundation is a 501(c)3 nonprofit that is separate from the Reno Rodeo Association with its own governing board and its own mission.
  • The Reno Rodeo Foundation annually supports 80,000 children with extraordinary needs.
  • $136,000 has been allocated to distribute for 2022 Scholarships. The online application is available now through February 10, 2022 at RenoRodeoFoundation.org/Scholarships.
  • Our educational scholarships have expanded to include opportunities for students interested in attending Career College and Vocational Schools.
  • The Denim Drive benefits have expanded to include funding educational scholarship for youth who have aged out of the foster care system.
  • The 2021 Denim Drive begins November 8 and ends December 31. Help us exceed our 2020 Denim Drive campaign that raised $293,749 to provide comfort to abused, neglected, and abandoned Northern Nevada children.
  • The Denim Drive supports the purchase of new books that are gifted to support 25,000 children per year attending family district court proceedings that provide emotional support. In many cases this is the first book the child has ever called their own.
  • The Bears & Badges program provides new teddy bears to law enforcement partners for the kids.
  • During the Denim Drive all collections in the county stay in that county to help the kids.
  • 100% of your donations directly fund programs.
  • The Reno Rodeo Foundation serves 14 Northern Nevada counties.

Your Donations Offer a Targeted Approach to Meet the Immediate Needs of the Denim Drive Kids in Rural Nevada

The Reno Rodeo Foundation is the only nonprofit that provides new clothes, teddy bears, rolling backpacks, and hygiene items to children being rescued from unsafe homes in 14 Northern Nevada counties. We work directly with our partners from the Washoe County Human Services Agency and the State of Nevada Division of Child & Family Services (DCFS).

Over the last year we’ve implemented a new method allowing social workers in rural Nevada to make purchases in order meet the immediate needs of the Denim Drive children when they are removed from their homes. Your monetary donation offers a laser-focused approach for professionally trained DCFS staff to purchase exactly what is needed for the child because every circumstance is different.

Ways to Help: 
100% of Your Donations Benefits the Denim Drive Kids!

What’s collected in your county, stays in your county to support the Denim Drive kids:

  • Text Denim Drive to 44321
  • Donate on Facebook at RenoRodeoFoundation
  • Visit Plumas Bank and many other drop-off locations with new clothes for infants, children and teens
  • More information at www.RenoRodeoFoundation.org or call call 775-322-9875.

Thank you for your generosity in supporting the Reno Rodeo Foundation to support thousands of children with extraordinary needs in our local community. One Small Gift. One Large Impact.

This article was provided by the 
Reno Rodeo FoundationPlumas Bank sponsors this content.


Use the comment form below to begin a discussion about this content.

Sign in to comment