Travel Nevada awards $760,000 in grants for rural marketing

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The Nevada Commission on Tourism on Dec. 2 approved $760,000 in the latest round of its Rural Marketing Grants program.

Travel Nevada will distribute the 91 grants, which support a variety of marketing projects, from website improvements to attending consumer travel shows to advertising campaigns, according to a Dec. 2 press release.

“Nevada’s rural communities manage some of our state’s most treasured natural and cultural sites,” Brenda Scolari, director of the Nevada Department of Tourism and Cultural Affairs, said in a statement. “We’re proud to partner with those communities to share these places with both out-of-state visitors and Nevadans.”

Grants are awarded to nonprofits for tourism marketing projects that will result in overnight stays, generating room tax revenue for the state. Among the funded projects:

  • The Pyramid Lake Paiute Tribe received a $5,000 grant to continue a West Coast print ad campaign promoting fishing and outdoor recreation. The Tribe manages Pyramid Lake, a popular sports fishing destination; grant applicants say they are targeting publications with a high readership of fishing/outdoor enthusiasts.
  • The Carson City Culture & Tourism Authority got a $20,000 award to pay for video production supporting the organization’s new marketing campaign. Grant applicants stated that Carson City, over the past three years, has been building its tourism brand and creating an integrated marketing campaign for the city; this video project will further those efforts.

Funding for Travel Nevada’s Rural Marketing Grants program — doled out twice annually — comes from Travel Nevada’s operational budget, not the state’s general fund. Travel Nevada receives three-eighths of 1% of room tax revenue as its operations budget.

Go to to learn more; and go here for the full list of grant recipients.


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