Multimillion-dollar bicycle, archery projects in works for Reno

A rendering of the Reno Cyclery project, which will include the construction of a 9,793-square-foot bike shop, two mixed-use buildings, and a 3-acre recreation area.

A rendering of the Reno Cyclery project, which will include the construction of a 9,793-square-foot bike shop, two mixed-use buildings, and a 3-acre recreation area. Courtesy: SR Construction

In 2018, Jared Fisher, who owns Las Vegas Cyclery and Escape Adventures bike tours with his wife, Heather, was competing in a mountain bike race in Carson City when a fellow cycler rolled an idea by him.

“Somebody said to me, ‘Hey, you ought to open up one of your big cycleries up in Reno,’” recalled Fisher, who at the time was running for Nevada governor. “I started thinking, you know what, maybe it would be a good idea, so I started researching to see if it would be a good market for our business model.”

His findings: Northern Nevada was missing a full-service bike shop that provided sales, repairs, maintenance services and tours.

“We definitely saw a need,” Fisher told the NNBW. “There are good bike shops (in Reno), but we’re kind of a different business model — we’re a high-end, full-service, full-size cyclery.”

Fisher was no stranger to Northern Nevada, either. His company has held bicycle tours at Tahoe since the early ’90s, and he spent large chunks of 2017 and 2018 campaigning in Carson City and Reno.

“Just all those things combined gave us the kick in the butt to go, OK, let’s do this,” Fisher said.

After losing in the Republican primary that June, in February 2019 Fisher submitted a special use permit application to the city of Reno to build Reno Cyclery. The applicant of the project is listed as Bomb Voyage, LLC, another Las Vegas-based company registered to Fisher and his wife.

OK’d by the city, Reno Cyclery will be constructed on a 6-acre patch of land on the south side of North McCarran Boulevard, roughly 900 feet west of Keystone Avenue in northern Reno.

The project will consist of a full-service retail bike shop, two mixed-use buildings with retail/office space on the first floors and apartments on the second floors (totaling eight units), and a 3-acre recreation area with bicycle trails for off-road riding.

Fisher said the project, which will be broken into two phases, has a price tag of about $10.2 million.

The first phase will be construction of the 9,793-square-foot bike shop, led by general contractor SR Construction, a Las Vegas-based firm that opened up a new office in Reno in mid-August.

According to SR Construction, design methods of the project will have a focus on energy efficiency and renewable energy concepts. With the addition of solar panel roofing, Reno Cyclery will be constructed with LEED Certification and net zero energy and carbon emissions to help sustain and protect the surrounding environment.

The project, which is still going through the permitting process, is on track to break ground by December, said Peter Harvey, senior project manager at SR Construction.

“We’re looking forward to it,” said Harvey, noting the project would create roughly 200 construction jobs. “We’re already busy but we chased this because it’s a great looking building, and a platinum LEED project.

“The biggest challenges will be getting materials.”

Presuming proper permitting, Fisher said phase one is expected to be completed by the end of 2022, and phase two — two mixed-use buildings (one 8,840 square feet, the other 12,720 square feet) — should wrap by the end of 2023.

Once opened, Fisher expects to see customers roll in like clockwork. After all, 
the pandemic has triggered a boom in bicycle sales and repairs, and Fisher has seen the surge in sales and bike interest firsthand.

“In some cases, we have quadrupled our revenues and business in the cycling industry,” Fisher said. “So, there’s definitely a market for it. And I don’t see it ending anytime soon.”

A map of the master plan for the Washoe County Regional Archery Facility expansion project in Lemmon Valley. Courtesy: Washoe County



Reno Cyclery isn’t the only project expanding recreational opportunities in Reno-Sparks.

The Washoe County Regional Archery Facility, located on 110 acres off of Matterhorn Boulevard in North Reno’s Lemmon Valley, has plans for major upgrades over the next 15 years.

Operated by local archery club the Silver Arrow Bowman, the facility currently consists of practice ranges, a field archery range, bow rests, picnic pavilions, work benches, a broadhead target and capture sandpit, and more.

The facility’s master plan includes constructing a 3D archery course and an Olympic-style competition range, as well as expanding archery and hunter education facilities and improving course trails.

TSK Architects, a Henderson-based firm with an office in Reno, as well as Los Angeles, Phoenix and Shanghai, China, was selected as architect of record for the expansion in August.

“Outdoor recreation is a huge part of our community and as an architectural firm that specializes in public projects, anytime we have an opportunity to engage our public doing the things that they like to do is a real opportunity for us,” Kevin Kemner, associate principal at TSK’s Reno office, said in a phone interview with the NNBW. “The master plan revealed that there’s a desire for a much larger, more comprehensive facility in Northern Nevada.

“It was revealing just how large the community’s appetite is for a major archery facility. The existing facilities are at maximum capacity.”

Construction of a 3,000-square-foot education building and a 6,000-square-foot indoor archery range building is expected to cost between $2 million and $3 million apiece. Other improvements of the project, broken into three phases, are expected to cost less than $1 million each.

Project partners include SPS+, Design Workshop, Odyssey Engineering and O’Connor Construction Management, Inc.

In all, Kemner said total cost of the publicly funded project would be around $15 million if all improvements were made over 15 years.

Washoe County hopes to get a grant through the Nevada Department of Wildlife to pay for the changes.

Phase one, Kemner said, could begin as soon as 2022, adding, “but it’s really dependent on funding.”


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