Mt. Rose Ski Tahoe announced Greg Gavrilets has been hired as its general manager, replacing long-time ski area leader Paul Senft, who retired after a 42-year career with the resort.
Gavrilets will lead the resort as it continues to pursue its ski terrain expansion plans and ongoing efforts to continually enhance the overall mountain adventure.
Gavrilets has worked in the ski industry since 2007, bringing experience from both family-owned mountains as well as larger ski corporations such as Vail and Peak Resorts. Most recently, he served as the general manager of Attitash Mountain where he was responsible for maximizing efficiencies, executing a cultural reset, and meeting guest expectations.
Prior to that, he worked as the general manager of Hidden Valley Ski Area from 2017 to 2020, and Paoli Peaks Ski Area from 2016 to 2017. At both resorts, he led the implementation of operational efficiencies and strengthened cross-departmental communication and relationships, improving employee engagement.
He also guided Hidden Valley’s transition to a year-round resort operations model, overseeing the permitting and construction process of the resorts ZipTour experience.
Gavrilets earned his Bachelor of Arts in Economics and his Master of Business Administration from the University of Tennessee, Knoxville, and was named among the “Top 10 under 30” by Ski Area Management Magazine in 2015.
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