Bart Peterson has been named as the new director of sales for the Incline Village Crystal Bay Visitors Bureau after serving for two years as its business development manager.
Peterson has worked closely with regional partners through the North Lake Tahoe Marketing Cooperative, and he will continue to support the region through group and leisure sales efforts.
As director of sales for IVCBVB, Peterson will advance the organization’s mission by planning and implementing strategies that drive national group, conference and leisure sales activities during need periods, in coordination with the North Lake Tahoe Marketing Cooperative.
He will continue to represent the region with key partners including Brand USA, U.S. Travel, Visit California, Travel Nevada, and many others.
Peterson has been with IVCBVB since 2016, after returning to the Lake Tahoe area from San Francisco. He has worked at local ski-resorts, including Kirkwood Mountain Resort, and on ski-centered travel initiatives and around Reno-Tahoe.