Ad experts donate campaign
Members of the Advertising Association of Northern Nevada completed a advertising and marketing campaign for the Parent Education and Child Enrichment Project.
Each year, the advertising association better known as A2N2 donates a campaign to a nonprofit group in the area.
The donation to PEACE included creation of a brand and logo by Dennis Rexrode of John Ascuaga’s Nugget and Joe Hansen, owner of Hansen Creative.
The logo design uses a dry brush stroke of a parent holding a young child to create a look that will help distinguish the nonprofit from government agencies.
A2N2 also designed letterhead, envelopes and business cards for the agency, which provides educational opportunities and family support to parents.
Jeff Dow donated photography, and students at the University of Nevada, Reno, developed a public relations plan for PEACE.
Jim Bauserman of BBC Advertising donated a family photo for use in a fullcolor brochure developed by A2N2 members.
The organization also provided cash for the agency to pay for printing.
(Nonprofits interested in eligibility for the next A2N2 community service project can call Casey O’Looney at the Rose-Glenn Group, 827-7311.)
The cancelation of the 2020 event “severely affected operating revenue,” according to the Great Reno Balloon Race.