Reno-Sparks Convention and Visitors Association (RSCVA) reported in 2015 that hotels in Reno/North Lake Tahoe generated over 370,000 convention/group room nights with room revenue of $40,743,834, just shy of 17 percent of the total room revenue generated from all cash room nights.
The Peppermill, for example, has groups return annually for conventions at the resort-casino. It is one of their big focuses to turn a group that is a first time visit into an annual repeat group. They have a variety of market segments, such as, corporate, association and leisure that book with the there. Its convention season is from the end of January to mid November with February to October being the peak of that season. The Peppermill also houses northern Nevada’s largest free-span convention space — the 62,790-square-foot Tuscany Ballroom.
Atlantis Casino Resort Spa hosts hundreds of meetings & conventions and stays consistently busy throughout the year. Meetings play an important role in the overall success of their business having created repeat business, especially on the West Coast. Meeting & convention participants typically stay on property for the duration of their event. Restaurants, the Forbes Travel Guide four star spa and activities on site become attractive to businesses and event planners, as it eliminates many transportation costs.
Heather Ashbridge, who started with Nevada State Development Corporation in 2008, previously served in several roles with the organization, including assistant vice president and loan officer. She is based in NSDC’s Reno office.