Tech company DoorDash races into Reno area, offers delivery from local restaurants
EDITOR’S NOTE: This report was updated on Aug. 7 with further information reported by regional media.
RENO, Nev. — DoorDash, a technology company that connects customers with their favorite local restaurants through door-to-door delivery, is cooking up its services in Northern Nevada.
Starting Wednesday, Aug. 1, DoorDash will offer delivery from more than 800 local restaurants in the Reno-Sparks area, according to a July 31 press release issued by the Bay Area-based company.
According to DoorDash, customers in the region can order DoorDash between the hours of 11 a.m. and 10 p.m. from a wide selection of restaurants, including Beach Hut Deli, The Cheesecake Factory, Buffalo Wild Wings, P.F. Chang’s, Wendy’s, Red Robin, Jack in the Box, and many more.
Whether or not each of the 800 restaurants is on board with being listed on the tech company’s website and mobile app is up for debate, however.
According to an Aug. 6 report from the Reno Gazette Journal, several Reno-area eateries have taken to social media to lambaste DoorDash for listing them without permission.
The main concern, according to the report, is that if DoorDash provides a poor customer experience, customers may blame the restaurant, rather than the tech company, thus negatively impacting the restaurant. The issue is further complicated if a restaurant doesn’t offer delivery in the first place, yet is listed on the third-party website as a delivery option.
Door Dash, through a representative, provided a statement to the RGJ that reads, in part: “For the majority of our merchants, being on DoorDash offers not only an additional influx of customers and revenue but also presents an additional marketing opportunity. For those not interested in being on DoorDash for any reason, we immediately remove them from the platform upon their request.”
According to the July 31 release, DoorDash is celebrating its launch in the Biggest Little City with $1.99 deliveries for the next month, and a free delivery for first-time users. In addition, customers can use the code DASH2RENO for $5 off orders of $15 or more through Sept. 1, 2018, according to DoorDash.
The company says it will also donate $1 between Feeding America and the Food Bank of Northern Nevada (FBNN) for reach order placed in Reno from Aug. 1-31.
With DoorDash’s arrival in Reno, the platform now operates in 1,000 cities nationwide, according to the release.
To learn more about DoorDash, visit doordash.com or download DoorDash for Android or iOS.
Heather Ashbridge, who started with Nevada State Development Corporation in 2008, previously served in several roles with the organization, including assistant vice president and loan officer. She is based in NSDC’s Reno office.