Elko to host rural tourism conference in April
Nevada’s rural tourism professionals will gather April 26-28 in Elko for the annual Rural Roundup conference, Lieutenant Governor and Nevada Commission on Tourism (NCOT) Chairman Mark Hutchison announced.
“Rural Roundup is essential to the growth and advancement of Nevada’s continually expanding tourism markets,” Lt. Gov. Hutchison said. “Through this event, we can provide our rural communities with the most recent marketing and communications trends and insights, and showcase tactics to better drive visitation through unique offerings that appeal to domestic and international markets.”
Getting the most out of marketing dollars, distinguishing communities through a comprehensive gateway plan, and driving business through new cooperative marketing and sales programs at TravelNevada are among the topics to be addressed in this year’s general sessions. Other sessions cover exploring outdoor adventure tourism in rural Nevada, maximizing the ever-changing social media environment, and securing editorial coverage via “earned media.” And, back by popular demand: the Rural Roundup Film Festival, spotlighting the top marketing videos developed by rural destinations.
“Year over year the tourism industry in Nevada’s rural communities continues to grow in new and exciting ways,” Claudia Vecchio, director of the Nevada Department of Tourism and Cultural Affairs, said. “Rural Roundup provides a place for statewide partners to come together and gain insights essential for promoting the rural communities of Nevada as authentic and compelling travel destinations.”
Registration for the Rural Roundup is $65 through April 13, and $100 thereafter. For the full agenda and information about conference speakers, visit Rural Roundup.com.
Also this year, transportation to Elko from Carson City, Reno, and Winnemucca via motor coach will be available for pre-paid conference attendees. The cost is $50 per person from Carson City and Reno, and $25 from Winnemucca, and includes round-trip transportation to and from Rural Roundup, and boxed lunches both ways. For more information on the motor coach and to reserve a spot on the motor coach tour, visit http://www.ruralroundup.com/transportation/.
Heather Ashbridge, who started with Nevada State Development Corporation in 2008, previously served in several roles with the organization, including assistant vice president and loan officer. She is based in NSDC’s Reno office.