Expert on market positioning to speak at CEO IQ
Jack Trout, author of more than 30 books
and a consultant to major companies on market
positioning, will speak in Reno Oct. 18.
He is president of Trout & Partners, a
marketing firm with offices in the United
States and 13 other nations.The firm’s clients
have included AT&T, IBM, Burger King,
Merrill Lynch, Xerox, Hewlett-Packard,
Proctor & Gamble and Southwest Airlines.
His books have included the 1980 bestseller,
“Positioning: The Battle for Your
Mind” written with his business partner, Al
Ries. They followed with “Marketing
Warfare” in 1985 and “The 22 Immutable
Laws of Marketing” in 1992.
Trout’s 1995 sequel on positioning, “The
New Positioning,” has been been translated
into 16 languages. His latest book, “Big
Brands Big Trouble,” details the decline of
American corporate icons.
Trout will speak as part of the CEO IQ
Impact Speaker Series sponsored by CEO
IQ, Northern Nevada Business Weekly,
KOH and KOLO.
Trout will speak at a luncheon at the
Atlantis Resort Casino. Tickets are $50 if
purchased before Sept. 16, and $60 after that
date. Tables of eight are priced at $500, and
the price includes two tickets to a cocktail
party with Trout. For tickets, call 828-3939.
Other speakers in the series include Diana
Kennedy, an author and accountant, on Oct.
2, and Rene Dominguez, former chief information
officer of Harley Davidson Financial,
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