Expert on market positioning to speak at CEO IQ |

Expert on market positioning to speak at CEO IQ

Jack Trout, author of more than 30 books

and a consultant to major companies on market

positioning, will speak in Reno Oct. 18.

He is president of Trout & Partners, a

marketing firm with offices in the United

States and 13 other nations.The firm’s clients

have included AT&T, IBM, Burger King,

Merrill Lynch, Xerox, Hewlett-Packard,

Proctor & Gamble and Southwest Airlines.

His books have included the 1980 bestseller,

“Positioning: The Battle for Your

Mind” written with his business partner, Al

Ries. They followed with “Marketing

Warfare” in 1985 and “The 22 Immutable

Laws of Marketing” in 1992.

Trout’s 1995 sequel on positioning, “The

New Positioning,” has been been translated

into 16 languages. His latest book, “Big

Brands Big Trouble,” details the decline of

American corporate icons.

Trout will speak as part of the CEO IQ

Impact Speaker Series sponsored by CEO

IQ, Northern Nevada Business Weekly,


Trout will speak at a luncheon at the

Atlantis Resort Casino. Tickets are $50 if

purchased before Sept. 16, and $60 after that

date. Tables of eight are priced at $500, and

the price includes two tickets to a cocktail

party with Trout. For tickets, call 828-3939.

Other speakers in the series include Diana

Kennedy, an author and accountant, on Oct.

2, and Rene Dominguez, former chief information

officer of Harley Davidson Financial,

on Nov.14.


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