‘Gigged’ explores the future of work, embracing change (Biz & Books review)
Special to the NNBV
The book: “Gigged: The End of the Job and The Future of Work”
The author: Sarah Kessler
The details: c. 2018, St. Martin’s Press, 289 pages, $25.99 U.S.
Buy online: amzn.to/2OgP9zg
Your allowance was never enough, as a kid. Oh, sure, it bought you what you needed but what you wanted, well, you had to figure that out yourself. A dime here, a dollar there, little chores-for-pay, tasks for Grandma and you made it work. And as you’ll see in the new book, “Gigged” by Sarah Kessler, some things never change.
Back in 2011, when she was a reporter for a tech blog, Sarah Kessler became aware of a new start-up that utilized non-traditional workers in non-traditional ways. It was called Uber, and its business concept seemed unusual; having grown up in rural Wisconsin, Kessler had no frame of reference, and she paid it little heed.
Eventually, though, she began to see that the model Uber was using — modified in so many ways — was being used for a lot of start-ups and could, potentially, benefit a lot of people. Was this gig economy really the way of the future?
It had been around awhile: in the early 1970s, Kelly Girls were available for temp work; becoming a Kelly Girl was advertised as a way to pay for life’s extras. But, no surprise, research showed then — as it does now — that temp working and gig economy jobs are taken more as a way to make ends meet.
Intrigued, Kessler began following a few people who paid the bills with a string of non-traditional jobs they took for a variety of reasons: not fitting into a 9-to-5, not enough education, desiring entrepreneurship, not enough local opportunities.
The people who Kessler profiled were young and tech-savvy (or learning) but not so mobile. Their backgrounds varied, as did their races; in other words, they fit in with the average gig worker, the numbers of which “grew 47-fold between 2012 and 2015.”
While gig-working did, indeed, pay the bills for Kessler’s subjects, she also learned that it was not all good. Yes, there was “independence, flexibility, and freedom” but at what price? For workers, it offered often-low pay, few-to-no benefits, and no safety net. For employers, it saved money, but the hassles were daunting and “churn” could churn one’s stomach…
So is this “what the future might look like,” as author Sarah Kessler says? In “Gigged,” she offers some tantalizing clues and more than one caveat.
For anyone who’s stuffed envelopes for pennies, or wondered if there’s real cash to be made gigging, this book sets it straight: Kessler’s subjects made money but it was hard, hard work and none of them are still gig-economy workers. Recommendations are sparse. That says a lot.
For business owners, it’s more complicated: temp workers and small tasks seem to go hand-in-hand, but Kessler outlines many laws and rules that might make your head rotate like a spin mop. And, as it appears, further legislation is coming…
Readers would be correct in assuming that we haven’t heard the final word on this subject. Change occurs frequently. In the meantime, “Gigged” is interesting, informative and timely — and until the dust has settled, that’ll have to be enough.
Terri Schlichenmeyer is the reviewer behind “The Bookworm Sez,” a self-syndicated book review column published in more than 260 newspapers and magazines in the U.S., Canada and the Caribbean. She can be reached for feedback, ideas and links to reviews of books on a broad range topics at http://www.bookwormsez.com.
Heather Ashbridge, who started with Nevada State Development Corporation in 2008, previously served in several roles with the organization, including assistant vice president and loan officer. She is based in NSDC’s Reno office.