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Hotel developer bets on business travel

John Seelmeyer

The developer of an 87-room hotel at

Robb Drive and Interstate 80 in northwest

Reno is betting on continued strong growth

in business travel.

The hotel, which will carry the Best

Western Brand, is expected to be under

construction by the end of this year and

open by next spring.

Tom Jurbala of Las Vegas, managing

partner of Reno Hospitality Development

LLC, said his company believes business

travelers will account for about 75 percent

of the hotel’s occupancy.

That’s a growing segment of the Reno

lodging market, Jurbala said, and it’s a segment

that currently has few options other

than casino properties.

Reno Hospitality Development also is

banking on business from families with

children who don’t want to stay in casino

properties. A quarter of the rooms in the

new hotel will be family-friendly suites.

Jurbala said his firm’s studies found that

business has been weak in Reno hotels and

motels, but the trend doesn’t cut across all

segments of the market.

“The hotels have been doing quite well

in the freeway corridor,” he said.

The Best Western in northwest Reno

will be priced in the $59 to $79 range,

Jurbala said, and his group expects the price

and the Best Western marketing muscle to be a

potent combination.

“Reno is a Best Western kind of town,” he said.

The project marks the first major hotel construction

in northwest Reno, said Dewey Struble,

senior vice president of investment properties for

Colliers International. He represented Reno

Hospitality Development in its purchase of the

5.3-acre site.

Previous business-oriented hotel projects have

mostly been located in south Reno. An all-suites,

Marriott-branded hotel is planned, for instance, at

Del Monte and U.S. 395.

“This project makes a very positive statement

about our region, that national flagged hotels want

and need a presence in northern Nevada,” said

Struble.

He said other national hotel chains are scouting

the area, looking for sites to serve business as well

as recreational travelers.

Reno Hospitality Development also controls a

pad next to the northwest Reno hotel site and is

negotiating with restaurant chains, Jurbala said.

Talcott Construction, a Montana company, will

build the hotel.