Karin Hoffman has been named president of Luminosity, a Reno-based manufacturers’ representative for lighting systems. She also becomes an owner in the business.
Hoffman, who has worked 25 years in the lighting industry, most recently served as western regional sales manager for Lunera Lighting. She also has held positions with Viking Electrical, General Electric Supply and Cal Lighting.
She succeeds Patrick O’Flaherty, a principal in the firm who will handle sales and marketing for Luminosity and work as creative director of LUX Dynamics, a lighting manufacturer in Reno.
“The thing that I like most about entrepreneurship is I can work toward something that I’m passionate about and be at the forefront of the change that I want to see happen,” said Priyanka Senthil, a senior at Davidson Academy in Reno and co-founder of startup company AUesome.