Melissa Williams was hired by Switchback PR + Marketing as director, with primary focus on Switchback’s Tahoe Truckee Unified School District account as well as new business development.
Williams was an Associated Press correspondent in Washington D.C., and worked in public relations in Washington and the San Francisco Bay Area. She also worked for McGraw-Hill Higher Education in San Francisco as managing editor of its humanities and social sciences list.
Williams graduated from Florida State University with a double major in English and communications.
Washoe County casinos, which get much more of its gaming play from drive-in and local customers, raked in $78.1 million in October, up 6.1% from last year.