Nevada launches first adventure race in May
The Nevada Commission on Tourism will launch Nevada Passage, the first statewide adventure race and a made-for-television event May 19-24.
TEAM Unlimited will produce the program for syndication in more than 80 national television markets that include New York, Los Angeles, Denver, Sacramento, Seattle and Portland.
The event is scheduled to begin in Las Vegas and end in Reno, but the focus will be on Nevada’s rural communities as athletes tackle adventures around towns like Alamo, Ely, Elko and Fallon.
NCOT is sponsoring the event along with Paul Mitchell, XTERRA Energy Drink and Nissan.
TEAM Unlimited and R&R Partners, a marketing firm, created the six-day race.
The unanimous approvals Wednesday came despite state leaders promising to tighten up requirements for Nevada’s tax abatements and incentives for future companies.