News Brief: Desert Farming Initiative
August 31, 2017
Desert Farming Initiative, part of the University of Nevada, Reno, has launched the Nevada Melons campaign to encourage economic development in the state's agricultural industry.
By targeting a single product with a longtime history of production in Nevada, DFI hopes to spotlight regional agriculture, and therefore increase sales for state farmers.
The Nevada Melon campaign will launch in Northern Nevada initially, then expand statewide in 2018, with the goal of drawing national attention, as production and the growing season permit.
Nevada melons will have vibrant stickers affixed to them in grocery stores, where available, with a full list of distribution points found on their website.