Tahoe Trail Bar earns Whole Foods entrepreneur grant
Tahoe Trail Bar, a vegan snack bar, was awarded a Whole Foods Local Producer Grant.
Whole Foods Market’s 45 stores in northern California and Reno will donate five percent of its sales on Wednesday, July 26, to fund entrepreneurship grants for a select group of small businesses in the region. The Local Producer Grant is designed to support the growth of businesses bringing innovative, high quality natural products to the marketplace. Recipients offer best-in-category quality, present an ingredient in a new way, and/or show a strong commitment to a mission or environmental cause.
Tahoe Trail Bar started in a small coffee shop on the southern shore of Lake Tahoe 22 years ago and recently added two new flavors, dark-chocolate cherry and mango coconut.
Eaton Dunkelberger, CEO of Sierra Nevada Journeys, said the nonprofit raised $5.57 million for the purchase thanks to support from 56 donors.