NLTRA launches upgraded Web site
The North Lake Tahoe Resort Association launched http://www.PureTahoeNorth.com to coincide with its ongoing “Pure Experiences” brand campaign.
The new site is part of a three-year Web site strategy to improve content and usability.
The site, spearheaded by Smith and Jones Marketing of Incline Village,will undergo ongoing improvements, including allowing users the option to sort information about subjects such as location and price.
Images by Tom Zikas are incorporated in the Web site.
The cancelation of the 2020 event “severely affected operating revenue,” according to the Great Reno Balloon Race.