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Quantum wins Hershey contract

NNBW Staff

Quantum Loyalty Systems of Incline Village has been selected by Hershey Foods to run a program providing free tickets to the movies for candy aficionados.

Quantum specializes in running promotions that allow companies to reward their customers with movie tickets, and it works with studios to negotiate cobranding arrangements with movie titles and consumer products.

The Hershey deal will allow candy consumers to get movie tickets when they buy Milk Duds,Whoppers, Hershey’s Bits or Twizzlers.