Reno’s Midtown launches Bingo for businesses campaign
RENO, Nev. — Reno’s Midtown District, in partnership with Tolles Development Company, last week launched a community bingo game on Instagram to support local restaurants and businesses.
According to a press release, the winner of Midtown Bingo will become the proud owner of the infamous “Virgina St.” sign that was misprinted late last year, which is being donated by Reno councilmember Neoma Jardon.
“Participants will have the opportunity to order take-out/to-go items or support a Midtown District business by following directions on the bingo squares, then documenting their progress on Instagram,” per the press release.
Squares include directions like, “Pretended I was having brunch at:”, and “Shared an online gift card with a friend from:”, allowing users to tag the Midtown businesses they are supporting.
Users are directed to http://www.renomidtowndistrict.com to see a list of participating businesses. Those who complete five in a row will receive a bingo, and be entered into a drawing to win the infamous street sign.
Heather Ashbridge, who started with Nevada State Development Corporation in 2008, previously served in several roles with the organization, including assistant vice president and loan officer. She is based in NSDC’s Reno office.