Make Your Move sets its sights sky high

Make Your Move Inc. last week outlined

ambitious plans to revolutionize the

Internet games and game console industry

over the next couple years.

Now, investors will watch to see if the

Reno-based company can pull it off.

Make Your Move is owner of Doubles

Classic Series board games, consisting of

Doubles Chess, Checkers and

Backgammon and Cube Checkers - all cocreated

by former professional football player

Henry Rolling, now the company's

chairman and senior vice president, business

development.

The company mapped out plans to parlay

its board game business into three other

new lines of business: Internet-based

games; content for existing games consoles

such as the Playstation and GameCube;

and a new, proprietary game console that

the company claims will not compete with

existing game consoles and will open up

new markets.

But first the company has to get its

board game business off the ground.

According to Alice Heiman, senior vice

president of sales, Make Your Move is now

in talks with Walmart, Kmart and other

large retailers, and online merchandiser

Amazon, as well as specialty-catalog companies

to begin selling the board games in

the first quarter next year.

The board games were sold previously

by Target and QVC shopping network

under a previous logo, but have been pulled

off the shelves to repackage them under the

company's new, all-encompassing brand,

said Heiman during a conference call to

discuss the company's business plan.

Next, Make Your Move plans to move

into Internet versions of the games that will

allow players all the over the world to play

and compete via subscription to the service.

"We're very into multiplayer, social

games," said Larry Hinderks, CEO and

president, during the call. "It is an underserved

part of the market."

Also in 2003, the company expects to

release 20 games across various games console

platforms, said Hinderks.

Then in early 2004, Make Your Move

plans to unveil its own games console,

called the Generator I in filings with the

Securities Exchange Commission. The

company has already filed for one patent on

the product and will continue to file more

patent applications as it develops, said

Rolling.

The company has a distribution agreement

with Mitsui & Co. Ltd., that executives

said should also help the company fine

tune its console.

Make Your Move also announced last

week that it signed letters of intent to purchase

Myco International, makers of

Checkers 2000 and Speed 12, and Eternity

Entertainment Inc., creators of Zoki.Terms

of the sales were not disclosed.

The company also said it has hired Los

Angeles-based TVA Productions to develop

and launch a $1.3 million national advertising

campaign.