Lake Tahoe is in flux and area businesses need marketing knowhow to keep up.
That's the focus of an upcoming tourism conference entitled "The New Tahoe Era: Opportunities in Action." The fifth annual SMG Lake Tahoe tourism meeting is being held May 11, from 8 a.m.
to 4:30 p.m, at the Hyatt Regency Lake Tahoe Resort.
The agenda features a roundtable discussion on new opportunities in gaming, skiing, and golf; the effectiveness of special events as vehicles for tourism; and an update on the "Blue World," marketing campaign, as well as the second annual Big Idea Awards.
The conference fee is $130 for one or two people or $105 for 3 or more attendees.
Fee includes registration, lunch and the networking cocktail party.
Registrations are requested by May 3.
For more information, visit www.smgtourismconference.com or call (530) 541-2462, ext.
203.
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