EDAWN readies rollout of new 'business brand'

The Economic Development Authority of Western Nevada will introduce a new regional business brand for northern Nevada during its annual luncheon April 24.

The new regional business brand will be used to market northern Nevada outside the state.

The luncheon begins at 11 a.m. at the Grand Sierra Resort. Keynoter Sean Adams is a partner at AdamsMorioka, Inc., a design firm based in Beverly Hills, Calif. He's a graduate of Reno High School.

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