Northern Nevada Business Weekly: Tell us about your company.
Cindy Trimble-Mason: DynaGraphic Printing is a family-owned company that's been doing business in Reno for the past 40 years. We currently employ 35 superb craftspeople. As a marketing resource and communications solutions provider, we help our clients communicate timely and relevant messages to improve marketing results. DynaGraphic Printing offers complete prepress, printing, finishing, mailing and fulfillment.
Other marketing services include QR codes, cross-media campaigns, one-to-one variable printing, direct mail marketing, e-mail blasts, database management and data mining. Customer online ordering portals are available with our storefront solutions to help with order management of printed products, marketing incentives, and personalized direct mail.
NNBW: What role do you play in the company?
Trimble-Mason: Chief financial officer, human resource director, administrator, interior decorator, janitor, nurse, babysitter and anything else that needs to be done. I like a big variety and I keep busy!
NNBW: How did you get into this profession?
Trimble-Mason: My family has been in commercial printing forever. I spent many of my summers and holidays working part-time for a major printer in Sacramento, where I grew up. I left the industry to become a paralegal for a large Sacramento law firm. After graduating college, I was again recruited to work for the printer as their director of human resources, where I worked for 11 years. When my dad purchased DynaGraphic Printing, my husband and I decided to move our family to Reno and contribute to the family business!
NNBW: What is something no one knows about your job?
Trimble-Mason: My job is not all about numbers. It's also about working with people to help with them overcome everyday obstacles that get thrown their direction. I love going out with sales and meeting our customers to see if there is anything more we can be doing to help with their businesses.
NNBW: If you could have had any other profession what would it have been? Why wasn't it your first choice?
Trimble-Mason: I used to want to be a lawyer, but knowing what I know now, I would rather have worked with a cruise line so I could meet a wide variety of people and travel all the time. I wasn't thinking rationally back then!
NNBW: What do you like to do when you're not working?
Trimble-Mason: I love spending time with my family and friends. I enjoy walking, hiking, bike-riding, swimming, reading, watching movies, traveling, etc.
NNBW: Have any advice for someone who wants to enter your profession?
Trimble-Mason: Be flexible and adaptable. This industry is changing so quickly and dramatically that if you're not ready to grow and change, you'll be left behind.
NNBW: If you could have one superpower, what would it be and why would you want it?
Trimble-Mason: I would like to possess the power to cure world hunger. It really bothers me to think of all the malnourished people in the world.
NNBW: What person, living or dead, would you most like to have dinner with, and why?
Trimble-Mason: Former President Ronald Reagan. I think he was a fascinating individual and he was also a real person. I would have loved to hear his stories ranging from Hollywood to Washington, DC.
NNBW: What's the best advice anyone ever gave you?
Trimble-Mason: "Market yourself in busy and slow times. (That includes today's sluggish economy.)"
NNBW: What do you like most about your job? What do you like least?
Trimble-Mason: I love the rapidly changing atmosphere of the print industry. We have grown into becoming a marketing solutions provider and it's a lot of fun and rewarding to assist companies with strategizing their marketing needs. I don't like when our work or service falls short of anyone's expectations.
NNBW: What five words would most people use to describe you?
Trimble-Mason: Fun, happy, compassionate, intelligent and driven.
The basics:
Name: Cindy Trimble-Mason, DynaGraphic Printing, chief financial officer
How long have you been in this job? 13 years
How long in the profession? 26 years
Education: M.B.A. from University of Nevada, Reno; B.A. from California State University, Sacramento
Best book you've read? "The Kite Runner"
What's on your iPod? Jason Mraz, Keith Urban, Lady Antebellum, Jack Johnson
The best movie ever? "The Notebook"
Spouse, kids or pets? Tim Mason, husband of 21 years; Spencer Mason, age 20, a UNR student; and Parker Mason, age 17, a Reno High student.
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