“We wanted our branding to reflect our guiding values which are focused on putting the client at the center of everything we do,” Lewis Roca Managing Partner Ken Van Winkle said.
Lewis Roca Rothgerber Christie LLP in March announced it completed a full rebrand that includes a new visual identity, website — and shortened brand name, simply to Lewis Roca.
Lewis Roca, founded more than a century ago, was formed after Lewis and Roca combined with Rothgerber, Johnson & Lyons in 2013 and with Christie Parker & Hale in 2016, according to a March 23 press release from the firm.
The Phoenix-based law firm consists of 220 lawyers in nine offices, including 33 lawyers in its Las Vegas and Reno branches.
“We wanted our branding to reflect our guiding values which are focused on putting the client at the center of everything we do,” Lewis Roca Managing Partner Ken Van Winkle said in a statement. “Our new website is intended to answer client questions, rather than project what we want to tell them about us. It’s all about who we do it for, not who we are. It is exciting to launch a new brand that reflects what it is like to work at and with Lewis Roca.”
“To launch a new brand and website in a pandemic was challenging, but we felt it was important to move forward after having to put it on hold in 2020,” added Chief Marketing and Business Development Officer Lisa Simon. “This new brand is more relevant than ever because it’s built on our cultural commitment to a highly tailored client experience and our Experience Amplified program.”
According to the March 23 press release, Experience Amplified, now in its third year, is a “rigorous client experience program benchmarked and measured on a regular basis to ensure clients are receiving optimal service and value.”