EDITOR’S NOTE: Each week in 2021, we will feature three snippets of stories that published a decade ago to provide readers a 10-year perspective of business news in the region. This week’s stories first published in the Jan. 3, 2011, edition of the NNBW; the web versions are linked below.
The flood of customers who’ve made resolutions for the new year challenge the staffs and facilities of fitness centers — but January can be a make-or-break month for their owners.
Some have added staff, while others stretch their resources to deal with an influx of customers that’s critical to financial success.
“This is a fitness center’s Christmas,” says Dee Dee Schula, owner of Sports West Athletic Club in Reno. “It is the biggest part of my sales.”
David Gentry, manager South Reno Athletic Club on Gateway Drive, says he’s added two new membership sales representatives and additional back-office help in anticipation of the flood of new and returning members.
The new owner of David Walley’s Hot Springs near Genoa in the Carson Valley plans to build up to 100 single-family and condominium time-share and rental units at the historic resort founded in 1862.
Pat Joyce, president and founder of Summerwinds Resort Services of Branson, MO, recently purchased the resort and adjacent lands out of receivership from Bank of America for about $12 million and has invested more than $1 million upgrading the restaurant facilities, which reopened in December after closing in 2009.
“When Bank of America gets a troubled asset, they call me and other investors,” Joyce says. “I took a look at the property and realize that it is going to be a while before I see any cash coming out of it, but the potential is there, especially with Lake Tahoe and the hot springs.”
Summerwinds has a two-year renovation plan that includes extensive upgrades to the 10,000-squarefoot, two-story restaurant, as well as an additional $1.1 million in upgrades to the spa and pool facilities.