The Regional Emergency Medical Service Authority (REMSA), Northern Nevada’s ground ambulance service, and Care Flight, the region’s critical care and air ambulance service, last month announced that they will now be known collectively as “REMSA Health.” The brand update “is intended to better reflect what the organization has been, and is doing, for Northern Nevada in terms of innovative healthcare services outside of the hospital setting,” according to a May 18 press release. It marks the first time since 1992 REMSA has undergone a visual brand update, according to the new website, remsahealth.com. “Healthcare has changed dramatically and so has the way that REMSA and Care Flight respond to calls for medical care,” Dean Dow, President and CEO of REMSA Health, said in a statement. “Populations need different approaches to accessing care, including receiving care when and where they need it.
"REMSA Health more fully expresses our true role in this community, which reaches beyond emergency medical services and into innovative programing for integrated community and population health, strategic partnerships, community leadership and health education and prevention.” REMSA Health has a unique structure as a nonprofit organization that is regulated by three local governments but does not receive local taxpayer money; it is funded through user fees.
Also of note, this year, REMSA and Care Flight celebrate their 35th and 40th anniversaries, respectively.