"This fund will provide direct support to those working in this economically vibrant region," said Danny DeLaRosa, chief experience officer at GNCU.
Greater Nevada Credit Union recently contributed $10,000 to the Tahoe Prosperity Center’s Tahoe Together Caldor Fire Relief Fund, bringing the fund’s total contributions to over $53,000.
Funds will be distributed to Tahoe-area food and beverage employees who were impacted by the fire, according to a Nov. 1 press release.
“Tahoe workers have all lost wages due to the Caldor Fire and previously the Covid-19 pandemic,” said Heidi Hill Drum, CEO of the Incline Village-based Tahoe Prosperity Center. “The Tahoe Together campaign is our way of supporting these workers in an economy that is dependent on tourism.”
Per the press release, as of Oct. 31, over 500 food and beverage service industry employees were approved to receive the funding.
“The Caldor Fire struck at a time that is crucial to Lake Tahoe’s tourism industry, and our hearts go out to all those impacted this summer,” Danny DeLaRosa, chief experience officer at GNCU, said in a statement. “This fund will provide direct support to those working in this economically vibrant region.”
An estimated $93 million in taxable revenue was lost due to South Lake Tahoe being evacuated, and travelers being advised to stay out of the region, in what would otherwise be peak tourism season, according to Tom Harris, Director of the University Center for Economic Development at the University of Nevada, Reno.