Reno-based marketing and communications firm KPS3 recently hired seasoned marketing professional Felicia Coppola as account director.
Coppola has more than 10 years of account management experience, according to a Nov. 4 press release.
Coppola started her career at McCann/IPG group in Taiwan, where she focused efforts on digital marketing. Key accounts included Intel, Microsoft/XBOX and Glenfiddich. From there, she jumped on an opportunity in Shanghai, where she was hired by the Wunderman/WPP Group, expanding her digital marketing skills and adding CRM and e-commerce into the mix, managing both the Unilever and Jaguar accounts.
Prior to KPS3, Felicia was a business director at Saatchi & Saatchi/Publicis Group, where she was the lead in major markets including China, APAC, the Middle East and South Africa; key accounts included Mondelez, General Mills, Kraft Heinz and Campbell’s Soup.
“We’re ecstatic to welcome Felicia to our dynamic team,” Sarah Polito, vice president of client strategy at KPS3, said in a statement. “Her experience and drive are pivotal in KPS3’s growth. She brings a wealth of knowledge and expertise to our diversity of clients and industries.”
Coppola’s work has earned her the Longxi Award, the 4A Yahoo Award, Times Asia-Pacific Advertising Award, and the MMA (Mobile Marketing Association) and China Wireless Marketing Award, according to the release.