People: Robert Cuillard named CEO of Reno Experience District

Reno Experience District has named Robert Cuillard as chief executive officer.

Cuillard will oversee development, culture, and future expansion for the “city within a city,” located on the corner of Plumb Lane and South Virginia Street.

Cuillard brings over 20 years of sales, marketing, economic development, and executive leadership to RED, having built his career in the private club industry throughout the greater west coast. He joins Lyon Living while maintaining his position as general manager and CEO of The Club at Rancharrah, a private social club founded in 2020.

He is also a board member of the Economic Development Authority of Western Nevada.

A native of Ventura County, Cuillard completed his undergraduate degree in Los Angeles and his executive Master of Business Administration in Denver. He managed the opening of the Ronald Reagan Presidential Library in 2004. He joined Goldman Sachs’ Golf Division in 2008 as the Southern California regional director of sales and marketing, overseeing 32 private clubs.

Between 2012-19, Cuillard managed sales, capital development and operations for Jack Nicklaus International Golf Club in Monterey, Columbine Country Club in Denver, and Victory Ranch Country Club in Kamas.

Cuillard moved to Reno in 2020, where he opened The Club at Rancharrah, located within the former Harrah Estate. Now at RED, he will oversee operations for 1,300 luxury apartment homes, 65,000 square feet of curated retail, the 170-key Element Hotel, 83 flex-stay apartments, a market hall, and a 2-acre public park.