People: Mark Naparstek appointed as executive creative director

Good Giant has announced the appointment of Mark Naparstek as executive creative director.

Naparstek’s extensive experience, spanning diverse industries and encompassing award-winning campaigns, positions him as a valuable addition to the agency's leadership team.

In his new role, Naparstek will oversee all creative initiatives and lead the development of innovative campaigns for Good Giant's growing roster of clients.

Prior to joining Good Giant, Naparstek served as vice president and executive creative director at OH Partners in Phoenix and Las Vegas.

Naparstek's career began in New York City, where he worked as an art director on campaigns for ThermaCare, Whirlpool, BMW and T-Fal. His talents then took him to Las Vegas, where he spent a decade contributing to the iconic “What happens here, stays here” campaign for the Las Vegas Convention and Visitors Authority.

Naparstek's portfolio includes work for a wide range of clients, including travel and tourism brands such as MGM Resorts International, Caesars Entertainment, Virgin Hotels, and Gila River Resorts and Casinos.

His achievements have earned him numerous national and international advertising awards, and he was named Creative Person of the Year by the Phoenix Advertising Federation.

Naparstek’s work has garnered hundreds of awards and has been featured in The New York Times, Forbes, ABC News, Nightline, The View, USA Today and more.

In addition to his professional accomplishments, Naparstek has a strong commitment to education and industry involvement. He has served as creative in residence at the Miami Ad School and has shared his insights as a guest lecturer at UNLV, ASU, University of Phoenix and the College of Southern Nevada.

Naparstek has also served as a judge for various ADDY Awards ceremonies across the U.S.