People: Cheree Boteler named executive director at Reno Rodeo Foundation

Cheree Boteler

Cheree Boteler

The Reno Rodeo Foundation has selected Cheree Boteler as its new executive director.

With extensive strategic leadership experience in executive roles within the nonprofit sector, Boteler brings a wealth of expertise in marketing, fundraising, business development and community engagement.

In her most recent role as chief marketing officer at STEP2, Boteler demonstrated exceptional leadership by overseeing marketing, advertising, media relations and development initiatives. She played a pivotal role in planning and executing successful fundraising and awareness events, resulting in significant increases in general donations and net income.

Prior to her role at STEP2, Boteler spent over two decades at NV Energy, where she served as senior marketing specialist and project manager.

During her 21-year tenure, she achieved progressive growth within marketing and business development and played a crucial role in directing and managing community outreach programs. Boteler has a history of success in strategy development, process improvement, contract negotiation and relationship networking.

Beyond her professional responsibilities and accomplishments, Boteler is actively involved in the community with leadership roles in organizations such as Change the Cycle, Inc., Reno Ice, and past involvement with Nevada Hospitality Industry Partnerships and The Chamber's Leadership Reno-Sparks.


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