Nature's Bakery announced the launch of a new partnership with Feeding America ‒ the nation's largest domestic hunger-relief organization ‒ Wednesday. As part of the Nature's Bakery year-long "Baking it up a notch in the fight to end hunger" initiative, the on-the-go snacks and food brand will donate funds to help provide 1.65 million meals* for families struggling with hunger. The Reno-headquartered on-the-go snacks and food brand will supplement its financial donation with an additional 135,000 lbs. of Nature's Bakery food product donated to select food banks in Feeding America's nationwide network.
Nature's Bakery and Feeding America have added new sections to their websites to help educate the public about families facing hunger in America and to highlight the need for action:
"In a country as blessed as the United States of America, no one should have to go to sleep hungry at night. We have a responsibility to do our part to achieve that goal," said Nature's Bakery founder Dave Marson. "Giving back and serving communities is in our DNA and now that we've had some success with our brand, we have an opportunity to help pay it forward by serving communities all across the country."
Feeding America provides more than 4 billion meals in the United States every year through its nationwide network of 200 member food banks and 60,000 food pantries and meal programs. The hunger-relief organization also engages communities in the fight to end hunger by raising awareness across the country and leading the way in hunger research.
"More than 42 million people in the United States face hunger, including 13 million children. We are proud to partner with Nature's Bakery whose generous contributions will help in the fight to end hunger for millions of Americans," said Nancy Curby, SVP of Corporate Partnerships & Operations at Feeding America. "Hunger is an issue that impacts every single county in our country and this partnership will help the Feeding America network provide more meals and more support for people in need."
The Nature's Bakery partnership with Feeding America will expand with additional activations announced throughout the next 12 months.
*$1 helps provide 11 meals secured by Feeding America on behalf of local member food banks. Nature's Bakery guarantees a minimum of 1,650,000 meals to Feeding America and member food banks from June 1, 2017 to June 1, 2018.
About Nature's Bakery:
Nature's Bakery, headquartered in Reno, Nevada, is an on-the-go snacks and food brand that was founded in 2010 by father and son Dave and Sam Marson. Believing in quality and the use of thoughtful ingredients, the two set out on one simple mission – to create delicious, convenient snack and food products people can enjoy in their everyday, active lives. Nature's Bakery products include stone-ground whole-wheat fig bars, gluten-free fig bars made with a blend of ancient grains, organic brownies and organic honey and oat soft-baked bars. Nature's Bakery products are Kosher, non-GMO verified, dairy-free, soy-free and made without high-fructose corn syrup. The founding philosophy of the brand is to keep it simple, have fun and achieve balance in life through nature, activity, nutrition and community. Nature's Bakery products are distributed online and globally in a range of club, drugstore, supermarket, convenience, airport and specialty and natural grocery retailers. Join the journey on Facebook or check us out on Twitter, Instagram and Pinterest @NaturesBakery.