Greater Nevada Credit Union and its wholly owned subsidiary, Greater Nevada Mortgage, last month launched its “Keys to Greater” campaign.
According to a Jan. 21 press release, $100 of the revenue from every mortgage or refinance funded through Greater Nevada Mortgage will go to organizations dedicated to ending youth homelessness, starting with the company’s first Northern Nevada partner, the nonprofit Eddy House.
While the campaign’s final donation amount will be determined in part by consumer participation, Greater Nevada Mortgage has pledged a $25,000 minimum contribution for 2021, according to the press release.
It’s estimated that nearly 25% of Nevada’s homeless population, or 1,285 people, are children and teens. Eddy House is the central intake and assessment facility for youth experiencing homelessness in Northern Nevada, offering an emergency shelter as well as counseling services, workforce development opportunities and more.
“We’re honored to have the support of Greater Nevada,” Diaz Dixon, CEO of Eddy House, said in a statement. “Partnerships like this help us continue serving at-risk youth throughout our community. Many of our youth don’t have someone in their life to help manage money or open up a savings account. Greater Nevada’s financial literacy programs and donations will help prepare our youth for success in their adult lives and help them achieve their dreams.”
According to the press release, in addition to the “Keys to Greater” campaign, GNCU will continue to host financial literacy classes and provide additional financial donations for Eddy House. GNCU staff have hosted financial literacy courses for Eddy House youth since June 2020.
“Greater Nevada Mortgage is proud to partner with Eddy House on this new initiative to assist homeless and at-risk youth in our community,” Wally Murray, GNCU president and CEO said in a statement. “It’s a crucial first step for teens and young adults experiencing homelessness to have a safe environment, and to know there are people who truly care about them.”