The Nevada Division of Tourism (Travel Nevada) recently hired Antonette Eckert to the role of chief industry development officer.
Eckert has extensive experience in global tourism marketing international brand building, destination development and integrated marketing strategies, according to a Sept. 2 press release.
Previously, she worked for the San Francisco Travel Association, where she was senior director of global tourism development.
“Antonette brings considerable experience and passion in destination development to Travel Nevada,” Brenda Scolari, Nevada Department of Tourism and Cultural Affairs director, said in a statement. “We are excited to have her on our team as we work towards our goal of supporting Nevada communities and their tourism economies.”
Before her tenure with the San Francisco Travel Association, Eckert was at the California Travel & Tourism Commission (Visit California), first as advertising and co-op marketing manager and later as director of Asia marketing. She also served as executive director of Visit Vacaville in California.
Eckert holds a Master of Science degree in travel and tourism management from New York University, and a Bachelor of Arts in radio and television from San Francisco State University.